The Photograph

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Current: Danbury, CT, United States
Welcome! A few years ago, I discovered an application that artists employ in their works to bring cultural awareness to their audiences. Having discerned this semiotic theory that applies to literature, music, art, film, and the media, I have devoted the blog, "Theory of Iconic Realism" to explore this theory. The link to the publisher of my book is below. If you or your university would like a copy of this book for your library or if you would like to review it for a scholarly journal, please contact the Edwin Mellen Press at the link listed below. Looking forward to hearing from you!

Thank you for visiting. I hope you will find the information insightful. ~ Dr. Jeanne Iris
To view my page on the Edwin Mellen Press website, please click below:

24 January, 2009

Iconic Realism and Commercial Use

I just viewed a TV commercial for a national American bank. The ad began with footage of an adorable, well-fed, happy baby, followed by a series of events that could affect this baby during his/her lifetime, placing the iconic image of innocence juxtaposed with the risks of adult decisions, bringing the audience through to the recognition that their savings would earn wonderful dividends if placed in this bank. 

In another commercial, a hybrid automobile is placed in the middle of a lush, wooded glen. Little by little, the writers narrate the environmental benefits of owning this car. Again, the placement of an icon for modern society in the middle of the natural environment to make a statement about the cultural need for earthly stewardship. 

Oh yes...a creative means to sell product!

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