Thumbnail photo from YouTube video
An effective way for public service organizations to
reach the public is through a multi-sensory approach. Such is the case with the
Global Water Foundation. To bring awareness of water shortages throughout the
continent of Africa, this organization has created a brief, poignant film using
iconic realism as a way to elucidate its audience of this grave ecological
issue. In this brief film, the iconic image of a whale leaping out of the
desert sand focuses the audience's attention on the increasingly devastating
diminution of potable water, not only in Africa, but worldwide.
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