Thumbnail photo from YouTube video
While Baton Rouge, Louisiana has been bearing the deluge of rain, 30 + inches in the past few days, there are other parts of the world that have been struggling with drought conditions. That seems to be the way with natural climate patterns. Climate change is not a modern phenomenon. On the contrary, our beautiful planet's climate has been changing for millions of years. Let's look at one current method of dealing with the changes that occur, particularly those changes associated with drought.
An effective way for public service organizations to reach the public is through a multi-sensory approach. Such is the case with the Global Water Foundation. To bring awareness of water shortages throughout the continent of Africa, this organization has created a brief, poignant film using iconic realism as a way to elucidate for its audience this grave ecological issue. In this brief film, the iconic image of a whale leaping out of the desert sand focuses the audience's attention o the increasingly devastating diminution of potable water, not only in Africa, but worldwide.
An effective way for public service organizations to reach the public is through a multi-sensory approach. Such is the case with the Global Water Foundation. To bring awareness of water shortages throughout the continent of Africa, this organization has created a brief, poignant film using iconic realism as a way to elucidate for its audience this grave ecological issue. In this brief film, the iconic image of a whale leaping out of the desert sand focuses the audience's attention o the increasingly devastating diminution of potable water, not only in Africa, but worldwide.