Iconic Realism and Commercial Use

(Image from Google Images)

A few years ago, I had viewed a TV commercial for a national American bank. The ad began with footage of an adorable, well-fed, happy baby, followed by a series of events that could affect this baby during his/her lifetime, placing the iconic image of innocence juxtaposed with the risks of adult decisions, bringing the audience to the recognition that their savings would earn wonderful dividends if placed in this bank. 

In another commercial, a hybrid automobile is placed in the middle of a lush, wooded glen. Little by little, the writers narrate the environmental benefits of owning this car. Again, the placement of an icon for modern society in the middle of the natural environment makes a statement about the cultural movement for earthly stewardship (as well as the adaptability of that particular car to a variety of terrains).  

However, they never mentioned the cost of maintaining such a vehicle. Hmmm... food for thought in another commercial perhaps...

Indeed, the use of iconic realism is a creative means to sell a product!

Library of Congress Hawk and Iconic Realism

Photo from Library of Congress blog

Years ago, in the U. S. Library of Congress Reading Room of the Jefferson Building, a hawk winged its way around the dome's ceiling, encircling a painting entitled, Human Kindness. Sometimes, nature becomes a work of art, and this was one of those occasions. Members of the Raptor Conservancy of Virginia brought in two European starlings to tempt the hawk from its lofty perch. The minute one of the starlings moved its head, the hawk swooped down to attack, only to be captured by Linda Moore (in photo) and taken to its new home at the Conservancy. 

This scene illustrated iconic realism in that the hawk, an iconic bird of prey, was flying freely inside an environment unusual for this creature, bringing attention to the act of human kindness and human stewardship both in the painting which it encircled and the actions of the ornithologists.

The Semiotic Theory of Iconic Realism and Sydney Owenson (Lady Morgan), Writer and Patriot

 

Sydney Owenson Morgan and Harp 

(My book cover photo, permission to use photo has been given by the New York Public Library)

My semiotic theory of iconic realism is one I composed whilst researching Sydney Owenson’s national tale, The Wild Irish Girl. This semiotic theory of iconic realism involves any artist’s placement of a realistic, iconic object or person in a unique realistic setting in which this icon does not usually appear, to create a vivid representation of the icon within the designated realistic setting. 

Since both the icon and the realistic setting represent conceptual realism within a given culture which the artist’s rendering represents, this unexpected juxtaposition results in a vital perception. These two unusual entities, positioned by the artist, create awareness in the audience of a need for a change within the culture. 

Sydney Owenson incorporates the field of semiotics, dealing the meaning of Irish terms and their connections with English interpretations. I had noticed the manner in which she established the iconic images of Ireland and England in realistic settings that were normally not associated with these images. In doing so, she brings to light the needed transformation of legislative and societal interactions between the English and the Irish. 

Semiotic Themes: Apples

Painting: Rafal Olbinski's Apple Trees

Fallen Apple

The fallen apple.

Ripe with ardor,

it drops from provisional support

and rolls into fertile mire

of fecundity, ignominy.

It’ll not rot in isolation. 

© Jeanne I. Lakatos

From my first book: 

A musical composition contains a specific theme. This theme can then repeat every time a musician performs the piece. However, the theme will elicit variations based on instrumentation, acoustics, and musicians actively attempting to recreate the original sound. A new aurally thematic expression results from this interpretation. 

Likewise, a work of art will receive the eyes of multiple viewers. Each person adapts his/her life experience to the interpretation of the rendered artistic theme, thus altering the original thematic construct of the artist. Hence, a theme is in a constant state of evolution, no matter which art form has been presented (Lakatos 20).

How do these representations of themes demonstrate Iconic Realism? In both Olbinski's painting and my poem above, the representation is apples, both artistic expressions reveal the idea of an apple, a healthy fresh fruit, juxtaposed with a more negative depiction of this fruit: fallen. Yet, both expressions illustrate that it's not the apple's doing that leads to the fallen nature and inevitable end; it's the decisions made by the individuals surrounding those apples that bring the audience to an understanding that through righteousness, one can move forward in a more positive direction.