Icon of an Apple and Iconic Realism

(I took this photo of my MacBook Air.)

From my book, The Theory of Iconic Realism: Understanding the Arts through Cultural Context  p. 25:

As a community determines the identity of a symbol, its structure becomes more eminently definable as interpretations transform this signifier into a more singular representation, an icon. For example, at one time an artistic rendering of a bitten apple might lead one to associate it with the Biblical story of Eve in the Garden of Eden or perhaps a ripened fruit, ready for the preparation of an apple pie or some other edible delight. 

However, since the latter part of the twentieth century, within the mobile global community, a bitten apple signifies an international computer enterprise, an icon for technological innovation. Hence, a community determines multiple associations with a symbol and gradually, through consistent development, will move this symbol to its prominent association as a recognizable icon for the duration that the icon remains a visible entity within that community. 

How does this illustrate the semiotic theory of iconic realism? 

1. We begin with a simple, iconic fruit, the apple, with a bite out of it. 

2. This natural, simple fruit is placed as a symbol of one of the most technologically forward-thinking corporations. 

3. This placement causes an audience to understand the link between the everyday experience of life and its connection with advancing technology.